Site Description

Site description search result

The site description is added to your site for search engine optimization (SEO) purposes. The site description text does not appear on your site – it is used by search engines and displays in search engine results. The site description is information about your site and encourages people to visit your site.

Related: SEO Checklist


Enter a Site Description

  1. Go to the Express toolbar and select Settings.
  2. Select Site Description from the list of options.
  3. In the Site Description field, enter a sentence or two describing your site. 
  4. Click Save Configuration.

Writing a Good Site Description

Your site's description should be one to three sentences long and provide a fairly detailed description of what your site is about. Edit your description so it’s below 155 characters, which is a safe limit to display fully on major search engines. Our suggestion is 147 characters.