Helping users understand the destination of links is an important step towards increasing the usability and accessibility of a web page. Screen reader users often scan a web page for hyperlinks, so it is important to make sure your links make sense without their surrounding content. In most cases, the proper link text is probably already in your content, and it just needs to be emphasized as the link. Extraneous words used as links such as; "click here" or "more" should be avoided in most situations.
Descriptive Link Text
Focus links on the topic, not on the action. Instead of focusing on the action — aka “click here” or “read more” — focus on the topic. Don’t tell web visitors to click; tell them what they’ll find if they do click.
Related: Link to Other Pages & Content
For hands-on training, you can sign up for one of our Web Express Core sessions we cover all the basic accessibility topics as users learn the basics of Web Express.