Meta Tags

The information that you provide in a meta tag is used by search engines to index a page so that someone searching for the kind of information the page contains will be able to find it.

Meta elements are typically used to specify page description, keywords, author of the document, last modified, and other metadata. The metadata can be used by browsers (how to display content or reload page), search engines (keywords) or other web services.

Note: You must enable the Search Engine Optimization bundle to use this feature.

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Locate Meta Tags

  1. Navigate to a page and click Edit. 
  2. Scroll down and click on Meta tags.
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Basic Meta Tags

  1. Click Basic Tags to expand this section.
  2. The basic meta tags are:
    1. Page title: the text to display in the title bar of a visitor's web browser when they view this page. This meta tag may also be used as the title of the page when a visitor bookmarks or favorites this page. If this field is left blank the information will be pulled from the page title.
    2. Description: a brief and concise summary of the page's content, preferably 150 characters or less. The description meta tag may be used by search engines to display a snippet about the page in search results. If this field is left blank the information will be pulled from the page summary.
    3. Abstract: a brief and concise summary of the page's content, preferably 150 characters or less. The abstract meta tag may be used by search engines for archiving purposes.
    4. Keywords: a comma-separated list of keywords about the page. This meta tag is not supported by most search engines anymore.
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Advanced Tags

The Meta tags feature also offers an advanced meta tags section. We suggest you do some research to see what meta tags will benefit you. Advanced meta tags can help SEO, but not all of them and not all of the time. 

  1. Click Advanced Tags to expand this section.
  2. The advanced meta tags are:
    1. Robots: provides search engines with specific directions for what to do when this page is indexed.
    2. Google News Keywords: a comma-separated list of keywords about the page. This meta tag is used as an indicator in Google News.
    3. Google Standout: highlight standout journalism on the web, especially for breaking news. Used as an indicator in Google News. Warning: don't abuse it – to be used a maximum of 7 times per calendar week.
    4. Content rating: used to indicate the intended audience for the content.   
      1. Options: None, General, Mature, Restricted,14 years or Older, Safe for kids.
    5. Referrer policy: Indicate to search engines and other page scrapers whether or not links should be followed. See the W3C specifications for further details. 
      1. Options: None, No Referrer, Origin, No Referrer When Downgrade, Origin When Cross-Origin, Unsafe URL.
    6. Rights: details about intellectual property, such as copyright or trademarks. Does not automatically protect the site's content or intellectual property.
    7. Image: an image associated with this page, for use as a thumbnail in social networks and other services. This will be able to extract the URL from an image field.
    8. Canonical URL: preferred page location or URL to help eliminate duplicate content for search engines.
    9. Shortlink URL: a brief URL, often created by a URL shortening service.
    10. Set Cookie: Sets a cookie on the visitor's browser. Can be in either NAME=VALUE format, or a more verbose format including the path and expiration date; see the link for full details on the syntax. This will not be displayed if it is set to the "Language neutral" (i.e. "und").
    11. Original Source: used to indicate the URL that broke the story, and can link to either an internal URL or an external source. If the full URL is not known it is acceptable to use a partial URL or just the domain name.
    12. Previous page URL: used for paginated content. Meet Google recommendations to indicate paginated content by providing URL with rel="prev" link.
    13. Next page URL: used for paginated content. Meet Google recommendations to indicate paginated content by providing URL with rel="next" link.
    14. Content language: a deprecated meta tag for defining this page's two-letter language code(s).
    15. Geo position: geo-spatial information in "latitude;longitude" format, e.g. "50.167958;-97.133185"; see Wikipedia for details.
    16. Geo place name: a location's formal name.
    17. Geo region: a location's two-letter international country code, with an optional two-letter region, e.g. "US-NH" for New Hampshire in the USA.
    18. ICBM: geo-spatial information in "latitude, longitude" format, e.g. "50.167958, -97.133185"; see Wikipedia for details.
    19. Refresh: the number of seconds to wait before refreshing the page. May also force redirect to another page using the format "5; url= http://example.com/", which would be triggered after five seconds.
    20. Revisit After interval: tell search engines when to index the page again. Very few search engines support this tag, it is more useful to use an XML Sitemap file.
      1. Options: Day(s), Week(s), Month(s), Year(s)
    21. Pragma: used to control whether a browser caches a specific page locally. Little used today. Should be used in conjunction with the Cache-Control meta tag.
    22. Cache-Control: used to control whether a browser caches a specific page locally. Little used today. Should be used in conjunction with the Pragma meta tag.
    23. Expires: control when the browser's internal cache of the current page should expire. The date must to be an  RFC-1123-compliant date string that is represented in Greenwich Mean Time (GMT), e.g. 'Wed, 04 May 2016 22:08:56 GMT'. Set to '0' to stop the page being cached entirely.

Advanced tags

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Save Meta Tags

  1. Click Save.

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