Campaign Funnel Page

A funnel page is a marketing tool used for lead generating campaigns. The funnel page is a standalone web page that is designed to get visitors to take a desired action. The action can range from requesting general information to class enrollment. Funnel pages have very limited use case because they have no search, breadcrumbs, or main, secondary, or footer menus. Visitors will have a difficult time navigating away from the funnel pages to other parts of your site unless they take the actions on the page.

Note: you must enable the Digital Campaign bundle to use this feature.

Tip: Typical content types used for funnel pages are  basic pages and webforms but any content type can be made into a funnel page.

Best practices when creating a funnel page:

  • Keep the content short, concise, and focused on the paid advertising campaign you are promoting.
  • Use buttons or other links to tie back to the main site if possible as to not completely isolate the user.
1

Set a Funnel Page

Create the content you need for your digital campaign funnel page. Once the content has been created then you may add the path to the Funnel Page Settings.

  1. Go to the Express toolbar and select Settings.
  2. Select Funnel Pages from the list of options.

Set a Funnel Page

2

Add Funnel Page Path

  1. Add the page URL or the node number in the Paths field. Each path should be on its own line.
  2. Click Save Configuration.

Add Funnel Page Path


3

Remove Funnel Page Setting

  1. Go to the Express toolbar and select Settings.
  2. Select Funnel Pages from the list of options.
  3. Remove the page URL or the node number from the Paths field.
  4. Click Save Configuration.

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