Pixel Tracking

Tracking pixels are little 1×1 pixel images that allow you to keep track of how many users visit your website. They are so small they are essentially invisible. This is the same technology that allows web analytic services like Google Analytics to tell how many people visited your site. The difference is that those tracking pixels are from companies that require you to pay for their service.

Note: you must enable the Digital Campaign bundle first to use this feature.

We offer the following options for pixel tracking:

  • Doubleclick
  • Facebook
  • Twitter
1

Add a Tracking Pixel Embed

  1. Go to the Express toolbar and select Content.
  2. Click the Embeds tab.
  3. Click the Add Embeds link.
  4. Select the Embed type you would like to use.
2

Add Doubleclick Embed

Configure the Doubleclick Embed fields.

  • Label: a name used to uniquely identify the block.
  • Path: the page (node #) you will add the embed to. To add embeds to multiple pages, please leave the field blank and use Context to place.
  • ID: your Campaign ID.
  • Activity: activity name of this tag.
  • Creation Date: creation date of this campaign.
  • URL: URL where tracking pixel will be added. (absolute path)
  • Location: choose where on the page the embed will be placed. Look at the embed code instructions to determine where it should be placed. Note: place at the Bottom if not specified.
  • Status: select the published or unpublished status for the embed.

Click Save.

Doubleclick pixel tracking embed


3

Add Facebook Embed

Configure the Facebook Embed fields.

  • Label: a name used to uniquely identify the block.
  • Path: the page (node #) you will add the embed to. To add embeds to multiple pages, please leave the field blank and use Context to place.
  • ID: your Campaign ID.
  • Activity: activity name of this tag.
  • Location: choose where on the page the embed will placed. Look at the embed code instructions to determine where it should be placed. Note: place at the Bottom if not specified.
  • Status: Select the published or unpublished status for the embed.

Click Save.

Add Facebook Embed


4

Add Twitter Embed

Configure the Twitter Embed fields.

  • Label: a name used to uniquely identify the block.
  • Path: the page (node #) you will add the embed to. To add embeds to multiple pages, please leave the field blank and use Context  to place.
  • ID: your Campaign ID.
  • Activity: activity name of this tag.
  • Location: choose where on the page the embed will be placed. Look at the embed code instructions to determine where it should be placed. Note: place at the Bottom if not specified.
  • Status: select the published or unpublished status for the embed.

Click Save.

Add Twitter pixel tracking Embed

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